Brand Guidelines

Space & Size Dimension Requirements when using the Logo

The minimum size of the logo is:

40mm (4.0cm) wide

There must always be a minimum clear space around the logo. This clear space is relative to the size of the first I of being used (a quarter of the letter height).

Further Guidance on using the Logos:

  • Do not alter or deform the shape of the logo in any way. The logo must appear exactly as shown: the elements, proportions and relationships must not change.
  • Do not replace the logotype with a different typeface.
  • Do not imitate any element of the logo
  • Do not use the logo or logotype as an element in titles, headlines or text.
  • Do not place competing visual elements (including but not limited to other trademarks) close to the logo.
  • Do not set type near to the logo that could be construed as a corporate slogan or motto.
  • Do not use the logo in any orientation other than horizontally.
  • Do not use or register the logo (or any part of it) as part of another trademark, logo or name. This includes but is not limited to a company name, trade name, product name, service name, technology name, social media name or handle.
  • reserves the sole right to alter or refuse any permission to any third party to use the logo if such use does not comply with these guidelines.


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